<?xml version="1.0" encoding="UTF-8" ?><!-- generator=Zoho Sites --><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/"><channel><atom:link href="https://www.sivaramanswaminathan.com/blogs/tag/IoT/feed" rel="self" type="application/rss+xml"/><title>S.Swaminathan - Customer World Blog #IoT</title><description>S.Swaminathan - Customer World Blog #IoT</description><link>https://www.sivaramanswaminathan.com/blogs/tag/IoT</link><lastBuildDate>Tue, 30 Sep 2025 03:18:13 +0530</lastBuildDate><generator>http://zoho.com/sites/</generator><item><title><![CDATA[How IoT is the third age of marketing technology &amp; giving a voice to products!]]></title><link>https://www.sivaramanswaminathan.com/blogs/post/how-iot-is-the-third-age-of-marketing-technology-giving-a-voice-to-products</link><description><![CDATA[I was at the Loyalty Summit in Mumbai where I shared my thoughts on how &quot;How IoT is the third age of marketing technology&quot;. Here's the prese ]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_urfyTuthRceuROYuD98ZdQ" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm__wNyWqnbTOiQpzKtviC1KQ" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_vZcVmGD3QXme_RKGhNvO2g" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_-e-_O-DBQ-WboEW6utEQWw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center " data-editor="true"><div><p>I was at the Loyalty Summit in Mumbai where I shared my thoughts on how &quot;How IoT is the third age of marketing technology&quot;. Here's the presentation.</p><p>IoT is truly giving a voice to products! Also, it is changing the way data is getting generated from many products based on usage and giving customer engagement a new meaning.</p><p></p><div style="margin-bottom:5px;"><strong><a href="//www.slideshare.net/swamicrm/03-02-2016loyaltysummit" target="_blank" title="03 02 2016_loyalty_summit">03 02 2016_loyalty_summit</a></strong> from <strong><a href="//www.slideshare.net/swamicrm" target="_blank">Sivaraman Swaminathan</a></strong></div>
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