My Core Beliefs


  1. Treat your work as a craft. It makes a big difference to why you do, what you do everyday, and how you do it.
  2. Fusion of design thinking to technology solutions and process thinking to imagination forms the root for great ideas and products.
  3. Be a 'Value Catalyst' to your firm and to the people you work with. Education, Experience and Designations are no more an entitlement.


Where I studied

While where I studied helped me start in a first-time job, I have been a life long student, with an insatiable hunger to study and learn from some incredible people, resources around me and also from a lot of opportunities that were thrown at me to solve problems which I did not have an answer to.

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Where I worked

I tell people I have never really worked over the last three decades, since I started my career. I had been really lucky to find companies paying me for what I loved doing. Also, when I got bored, I started a company on my own and that helped me passionately pursue whatever I believed-in, day-in and day-out.

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My experience

I was fortunate to work in the first half of my career which brought my right- brain thinking  to the fore and in the second half of my career it helped me bring my left-brain thinking to play. This taught me to apply whole-brain thinking to any work that I do. It enhanced my ability to work with ideas, process and tech.

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Professional Memberships


Fellow, IDM London ( Institute of Data & Marketing)

The Institute of Data & Marketing, London – is a part of the Data & Marketing Association (DMA) – which advances the careers of marketers through world-class learning.

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Member, American Marketing Association

The American Marketing Association strives to be the most relevant force and voice shaping marketing around the world, AMA is an essential community for marketers.

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My Podcast

ContraMinds focuses on long form conversations with people who are the best minds in their business or profession. It is a journey of discovery of what went into making them craftsmen of their profession to drive peak performance.

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Books that I read

Books have been a great companion for me to learn from, all my life. If I get stuck, I would reach out to my books to help me find solutions to problems or even open my mind to new ways of thinking and doing things. While I can't name any one or couple of books, I have tried to list a few down for you to browse and see if you, by chance, have not read any of them.

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My Learning

I have been a firm believer in upgrading myself, through continuous learning, over the last many years. I look at information, learning and knowledge as three pillars helping me genuinely improve my skills and not as a fancy certificate to get my next job or role. Also, I feel the skills and competencies that I  acquire, need to be constantly refurbished, to help me be better as a person, as a leader and as an expert in the field I have chosen.


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