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About me

Sivaraman Swaminathan


I believe the future of enterprises and brands is all about customer management. Products enveloped with, services and trust-driven personalisation for a customer of one, will be the ones that will survive and win in the marketplace. I have been a Thinker, Change Agent, Student, Mentor, Strategist and Customer Management Architect with a keen eye for relentless execution.


Currently, Executive Director, R K Swamy-HANSA Group

Was a Co-Founder & Former CEO, now a Board Member of Hansa Cequity, a data-driven Martech and Analytics firm. Hansa Cequity combines design, data, technology and consulting services to help enterprises build actionable data-driven marketing architecture, optimize marketing performance through analytical insights and thereby accelerating real-time customer engagement through technology.

Was Exec.Vice President and Head, iContract, India, a one-to-one marketing services company, Part of Wunderman Thompson, a WPP company. WPP is one of the world's top creative transformation firms.

Am an Engineer and a Management Graduate. I have over 30 years of work experience in data-driven, one-to-one marketing using analytics and technology. 


Fellow of the Institute of Data & Marketing, London


Member of the American Marketing Association


Member of CXPA(Customer Experience Professionals Association), USA


Was a Regional Member of NASSCOM. NASSCOM is the premier trade body and chamber of commerce of the Tech industry in India and comprises over 3000 member companies including both Indian and multinational organisations that have a presence in India.


Am actively involved in teaching at top management schools and also write and publish articles in leading business dailies and magazines. I also run my own blog and podcast.


I am an Avid Percussionist, Carnatic Music( Indian Classical music) fan and love cricket.

Listen to My Podcast - ContraMinds


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