Published Articles
From time to time, I have been publishing my thoughts for over two decades through written articles in various business magazines and dailies. I have also jointly written articles with Dr.Ramesh Kumar who is a Professor of Marketing at IIM, Bangalore. Here are some of the articles that I have written that have been published.
Music, Marketing and Mathematics
Music, marketing and mathematics can combine beautifully to create a million possibilities
Data Privacy
Why India needs to take data privacy seriously.
Lateral Marketing
Resurrecting demand with lateral marketing
Videos & Articles
Talking at AIM-AMA Sheth Foundation at IIM Ahmedabad
Here's the lecture that I delivered at the Doctoral Consortium in IIM(A) about how marketing was changing.
In an Exclusive Conversation with Sanchit Vir Gogia, Chief Analyst & CEO, Greyhound Research
Here I spoke about the fusion of design thinking, technology and analytics in the world of marketing.
Where the math meets the mad
This is an article that I had written in ET Brand Equity where I argued that in the new world of marketing creative and math will have to coexist.
GDPR: Who really owns the data
This is an article in Forbes India where I had written that GDPR is a catalyst to put the power of data ownership in the hands of the customer.