Josephine Green, is a Senior Director of Trends and Strategy at Philips Design. Her perpective on design is quite interesting:
- History teaches us that technology truly becomes a growth engine when, and only when, it is accompanied by social innovation.
- Because any new emerging technologies have to be relevant, meaningful and appropriate to people’s changing lives and to society’s emerging needs Only in this way can the new technologies reach their true potential and can companies and society grow and prosper.
- We believe that the future is about technology and social innovation and that while technology is still important, it becomes more an enabler in adding value for the individual and the collective. This means putting people at the center of our processes and business. It means thinking differently and doing differently.
- We need creativity, difference and boldness, and even more inefficiency, to let the truly new and imaginative emerge.
- We are now committed to this approach and are innovating through a network of partnerships and alliances involving customers, research institutes, other companies, etc.
Design is a business tool, but it is also a cultural tool. Design has always been a bridge between technology and culture and people.