Jory Des Jardins writes:
If you want to truly engage with customers, give up control. Quit trying to look perfect, like you know more than they do about your product, because these days that's impossible. And even if you did you would bore people. Tell us what you did wrong, what you learned, and how you fixed it. Remind us that there are people under the hood.
It no longer pays to be the Best; it pays to be the most authentic.