Businesss Week has come out with a new cover story on Creativity & Innovation.
Also, got to read in the same issue about fuseproject a great design firm and its brilliant philosophy. Look at what he has to say about Mini Cooper. He says it's not about the car but about the driver's lifestyle. I was so inspired that I put his quote ( Yves Behar, Fuseproject) as the headline and a mission for me to remember when I work with my clients .
We many times miss the "motivation" that drives consumers to own these brands. Designing products and communication around these motivations is increasingly becoming important.
Just waiting to grab my copy.
Many thanks to brand autopsy folks for this info.