Peter Davidson writes:
The 20th century was all about standardization, the 21st century will be all about user customization. Technology has developed to the point where there is no reason why products, services and experiences need to be the same for everyone. Why should my Pepsi taste just like yours? We've seen this mass customization trend before with products like athletic shoes and even cars but this is mass DIY customization. Before mass customization has been a manufacturing system that allowed users to request special configurations of products. Mass DIY customization is about a end customer being able to customize the product with options or ingredients provided by the manufacturer. It plays into the desire of customers to have experiences of play and experimentation with a product.
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