Enlightening brand experience from Philips Lighting

18.02.06 03:31 PM By S.Swaminathan

Lights

Royal Philips Electronics announced the opening of a new facility at its Outdoor Lighting Application Center (OLAC), near Lyon, France. A full-scale city environment, this unique place is a test-bed for designers, architects and city officials to experience how light can improve the quality of urban life. In line with Philips’ commitment to growth and innovation in solid-state lighting, it particularly showcases new technologies such as Light Emitting Diodes (LEDs) and how they can transform city identities.

By creating this life-size city environment at OLAC, Philips enables visitors to see directly how innovative LED lighting can add extra dimensions to architecture and create varied, appealing ambiences.

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Via if.pfsk.com

S.Swaminathan