Fast Company writes
There are chinks in the armour even for the most admired companies in America.
And they should want to get better, right? So we've helpfully identified "opportunities for improvement," as they say on performance evaluations, at companies otherwise celebrated for great customer experiences.
Here, it is:
- Starbucks - Underwhelming food! No wonder, only 14% of retail sales were accounted for by food.
- Amazon - Has no live customer support. No toll free numbers or live on-line chat software for customer help!
- IKEA - Poor online experience and primitive on-line store.
- Home Depot - Check-outs are slow. Independent Contractors' complaints are not managed effectively.
- Vonage - Poor 911 service. Can't get connected easily.
Look forward to "opportunities for improvement" in customer experiences for some of the most admired Indian companies in my future postings.