Via warc
Google is offering a comprehensive package which includes print advertising. They are buying-up print space and offering it at lower than rack rates that print media normally offers it to advertisers. Of course, they must be bundling it with their ad sense model, I guess.
Google believes that sooner or later traditional media will move towards an efficiency driven model where there will be auctions to sell ads just like the search engine ad model!!
Media buyers & planners have a new competitor - Google!