Adrants writes:
The survey, "Americans' Relationship with Custom Publications and the Companies that Provide Them," found that 85% say that if they are going to get information from a company, they'd prefer to get it in an interesting collection of articles, rather than an ad.
Fifty-eight percent of consumers are "very aware" or "somewhat aware" of custom publications and once they were presented with specific examples of custom publications, 93% of respondents were familiar with at least one type of custom publication, according to a new national poll conducted for the Custom Publishing Council by Roper Public Affairs this summer.