....consumer generated media has become an important source of brand information for marketers....
Consumer generated media cannot be controlled. However, it can be listened to and joined in a way that provides marketers rich detail about brand perception and a channel through which to directly communicate with consumers.
..."confident brands will allow both positive and negative dialog."
...consumer generated commentary should not be limited to online media as it occurs in all media and marketers must listen to the activity in all those different media.
...Pew found 50 percent of consumers create over 1.5 billion pages of content each year and metrics such as number of blog posts, Google penetration, depth of information can be leveraged as free information for marketers to monitor how their brand is perceived.
thro' adrants