Loyalty programs thro' mobiles - Chicago Grocer shows the way

10.03.06 12:30 PM By S.Swaminathan

The Chicago-based upscale grocery chain Potash Bros. Markets has become the first MobileLime merchant in Chicago to offer its customers savings and rewards through their mobile phones.

The deployment of the MobileLime system at Potash Bros. apparently marks the beginning of MobileLime's national expansion as it moves beyond its existing merchant base in Boston, MA.

How it works

Rather than issuing a typical membership card or number, MobileLime turns a shopper's mobile phone number into their unique identifier for the loyalty rewards programme. The cashier simply enters the member's mobile phone number at the check out, and the shopper receives any appropriate item-level savings toward their purchases in real-time.

In the Potash Bros. Mobile Rewards programme, members can opt-in to receive weekly e-mails, interest-oriented text messages, event alerts, special offers and savings on a selection of items every week.

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S.Swaminathan

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