Nike's principles

1. Our business is change
2. We are on offense. All the time
3. Perfect results count. Not a perfect process. Break the rules. Fight the law
4. This is as much about battle as about business
5. Assume Nothing - Make sure people keep up their promises, Push yourself; Push others, Strech the possible, Expect success - always
6. Live off the land
7. Job isn't done until the job is done
8. Dangers - Bureaucracy, Personal ambition, Energy takers vs Energy givers, Knowing your weakness, Don't get too many things on a platter
9. It won't be pretty
10. If we do the right things, we'll make money damn near automatic

             Thanks - Henry Lambert