Print media, too, do not want to be left behind in the age of multimedia.
Print magazines are finding ways to put multimedia ads in their pages. Advertisers are working towards making print ads interactive. Rolling Stone and Us will carry a noisy promotional insert that will play music and offer soundbytes says WSJ ( subscription reqd.). Jeep, I believe is offering a page of stickers with 'Yes' and 'May be' messages. Users can tag them when they shop.
Is this the coming of age of new print media advertising & creativity?