WFNX/Boston, flagship station for the WFNX Radio Network and Snapple have announced a landmark partnership that will see the heritage Modern Rocker broadcast commercial-free for 40 days as part of a unique "brandcasting" initiative.
Short messages and event announcements will be seamlessly woven into WFNX's music programming in the form of hundreds of recorded audio "collages," live DJ reads, bumpers and sweepers.
Additionally, Snapple and WFNX will be producing numerous unique concerts and promotions over the six-week period.Listeners will also be able to gain access to "Snapple Cap Shows" by presenting three Snapple bottle caps upon arrival. The venue will feature new Snapple products and custom Snapple cocktails.
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