Recently, I had a written a post about new media getting the attention of marketers. In fact, I had mentioned there that I hated the use of the word non-traditional media and called it convergent media.
Looks like radio stations are fast adopting convergent media strategies. NY Times has an interesting article on how radio stations are using their websites to have videos that literally 'extend' the listening experience.
I personally think this is an extremely sticky & brilliant idea for radio stations. It just moves seamlessly from offline 'listening' to online 'viewing and listening' very well. Take a look at the opportunities it provides when you view radio media with a convergent mindset:
- A simple camera in the broadcast booth( How about seeing your RJ?)
- Web-only musical performances
Radio Stations can become a visual medium if you have the right imagination!