Seven Deadly Sins of CMOs

12.10.05 09:05 AM By S.Swaminathan

Joe Tripodi, Sr VP and CMO of Allstate Insurance at the ANA conference:

  • Working with vendors, not partners
  • Getting devoured by the bureaucracy dragon
  • Waiting for perfection
  • Working on an island
  • Getting caught in the headlights
  • Chasing the "Holy Grail"
  • Believing your own BS

S.Swaminathan

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