The coming cultural sharing trend

22.10.06 09:40 AM By S.Swaminathan

One of the effects of a globalized economy and the degree to which cultural sharing has taken place through mass consumer culture is that consumers learn more about the customs and popular art forms of other nations, making viable a degree of mass cultural sharing that has never been accomplished on this wide of a scale.

The latest example? News that famed Columbian singer and dancer Shakira wants to film her next music video Bollywood style, after the success of a Bollywood-inspired dance routine at the MTV Video Music Awards.

According to a story from the BBC's Monica Chadha, Shakira plans to work with Bollywood director Farah Khan, who helped choreograph Shakira's dance on the awards show.

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S.Swaminathan

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