Fast Company has announced its second annual customer first awards.
Here are the winners:
Our Customer Champions
Here are the parameters and how they scored:
| Company | Final Score |
|---|---|
High-Tech Achiever | |
| Netflix | 88.28 |
| Panera Bread | 79.08 |
| Talbots | 76.6 |
| Employee Innovator | |
| USAA | 87.99 |
| Zappos.com | 86.24 |
| Whole Foods Market | 84.39 |
| Profitable Player | |
| Kiehl's | 82.3 |
| Virgin Atlantic | 78.79 |
| Whole Foods Market | 84.39 |
| Leading Listener | |
| Cabela's | 86.08 |
| W Hotels | 80.73 |
| Intuit | 72.9 |
| Customer-Centered Leader | |
| Build-A-Bear | 86.32 |
| Craig's List | 80.83 |
| Travelocity | 70.81 |
FC says to deliver great customer experience, companies have 3 weapons at their disposal - Information, Technology and bold investments that will drive customer loyalty. The centre of it all, is great leadership driving it.
To be a customer champion, you must be a leader in the following areas:
- Employee Innovator - There is an inextricable link between happy employees and happy customers
- Hi-Tech Achievers - Using technology to enhance customer experience
- Leading Listeners - Using feedback in innovative and powerful ways
- Profitable players - Who commit investments that drive long-term customer loyalty
- Customer-centred leaders - Who foster culture dedicated to service