CRM

Blog categorized as CRM

I was at the Loyalty Summit in Mumbai where I shared my thoughts on how "How IoT is the third age of marketing technology". Here's the presentation.

IoT is truly giving a voice to products! Also, it is changing the way data is getting generated from many products based on usage and giving c...

07.02.16 09:54 PM - Comment(s)

I was reading this article by Doc Searls on How do you maximize the help that companies and customers give each other?  It's a lovely commentary of how companies make it difficult & complicated for customers to do business with them but surprisingly companies that use common/similar systems...

18.01.15 04:38 PM - Comment(s)

Customer-Intelligence is becoming a competitive advantage in companies. Marketing is increasingly adopting the power of data, analytics & technology as a part of their intelligence-driven customer marketing strategy in addition to traditional marketing investments.

What can we expect as trends in...

25.12.14 02:52 PM - Comment(s)

James Cherkoff had written a post a couple of months back:

"... as people increasingly lead their lives online, we have information about what is actually happening in a complex world.  So, for example, instead of mocking-up profiles of typical customers to help guide strategy - we can let ...

20.07.08 11:25 PM - Comment(s)

While there has been lot of discussions around the need for single view of customers across an enterprise over the last few years, 2008 seems to be a year when this trend could gain a lot of momentum.

Aberdeen Group surveyed over 250 companies to identify the strategies, capabilities and enablers th...

03.01.08 07:36 AM - Comment(s)

With so many in the industry caught up in the arms race of who can give out more rewards, no one has stopped to notice that most of them(loyalty programs) aren't particularly effective at building customer loyalty or returning profits.

According to a recent Jupiter Research study, "Too much sam...

01.08.06 08:56 PM - Comment(s)

Looks like consumers across world expect companies to do the basics right. Reading the findings, it further reinforced my view that customers move their business without informing you, if they are unhappy. They have got no patience to deal with companies that don't care about them. They just expect ...

23.04.06 08:51 PM - Comment(s)

Here’s a great quote that helps you appreciate and realize the importance of customer churn and loyalty.

"Suppose your company lost 10% of your inventory last month, you wouldpanic. You'd get your staff together, lock the doors and figure out exactly where that inventory went. However, the same...

21.04.06 02:41 PM - Comment(s)

A well planned and executed loyalty programme has the power to transform a business into a customer-centric profit generator. Here are thirty factors for you to consider....

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thro' thewisemarketer

30.03.06 06:16 PM - Comment(s)

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