21st Century CEOs - The emerging specialist CEO

19.08.07 05:53 PM By S.Swaminathan

BusinessWeek has an interesting article on the challenges of finding the right CEOs for corporations. The article goes on to mention that it will soon be the age of specialist CEOs. Take a look:

James M. Citrin, corporate kingmaker, has long had a close-up view of the leadership demands of the world's most dynamic companies. As founder of Spencer Stuart's technology, communications, and media practice, the executive recruiter has placed 165 chief executives, chief financial officers, and directors since 1994.

Citrin expects five specialist CEO types to be in the greatest demand:

  • THE BRAIN
    Whether they're algorithm geniuses, coding prodigies, or merely credentialed scientists or designers, CEOs in touch with their inner geeks will be a sought-after breed. As global competition intensifies the pressure for top-line growth, innovators-in-chief will be more clued in to the next breakthrough business. ARCHETYPE: Arthur D. Levinson, the CEO of Genentech. (DNA ) Levinson has a PhD in biochemistry and is known for sending out late night e-mails to his researchers on details in scientific papers.
  • THE AMBASSADOR
    A two-year stint in London may have counted as enough international experience in the past, but that won't be the case much longer. "More and more of our CEO specs are calling for explicit business experience in emerging markets," Citrin says. Boards are looking for CEOs with passports showing frequent visits to China and India, along with Russia, Brazil, and Dubai.ARCHETYPE: Citrin points to News Corp. (NWS ) CEO Rupert Murdoch, who has long wooed Beijing officials and launched alliances with local companies. Another example, he says, is PepsiCo CEO Indra K. Nooyi, who was born in Chennai, India.
  • THE DEALMAKER
    Citrin believes dealmaking specialists—those able to both sell off noncore assets and go toe-to-toe with private equity players on big acquisitions—will be in heavy demand.ARCHETYPE: Retired AT&T (T ) CEO Edward E. Whitacre Jr., who turned SBC Communications (T ), once the smallest of the regional Bells, into a powerhouse with a market value of $242 billion.
  • THE CONDUCTOR
    Corporations' walls are only going to get more permeable, as companies form alliances with outsiders and turn to networks of innovators for ideas to put into practice.ARCHETYPE: A.G. Lafley, who says half of all new Procter & Gamble (PG ) products should come from outside its R&D labs.
  • THE CASTING AGENT
    If you think "people are our greatest asset" is an overused bromide today, just wait. The talent war is only expected to worsen as boomers begin retiring en masse and emerging-markets managers remain scarce.ARCHETYPE: Xerox (XRX ) CEO Anne M. Mulcahy, who named operating chief and heir apparent Ursula M. Burns to the president's role in April.

To me the most interesting point from this article is that company boards need to decide what kind of leadership do they need for their companies at the moment and well into future - say next 3 -5 years.There might well be good and brilliant CEO prospects to choose from but they might not fit the specific need keeping in mind the company's current plans and objectives in the near future. Therefore, it needs careful planning, thinking and then selection.

S.Swaminathan

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