Blog categorized as Business

I have been reading a lot of interesting developments about IoT(Internet of Things) and some recent trends on the kind of devices that will pop-up soon to influence a customer's life which were showcased in CES 2016. I often wonder how ready are enterprises to transform themselves in a way to anonym...

Whenever I talk to companies about customer experience, the discussion always is steered towards technology, process and scalability but sometimes first principles are forgotten.

There is very little discussion around what is stopping them to deliver the customer experience today. Surprisingly, what ...

I was seeing this interesting video from MITSMR on Building capabilities for Digital Transformation.

What stuck me was to effect a successful digital transformation of business, should they practice digital transmigration - which is taking customers from one stage to another - which is building a pat...

Most often enterprises struggle with siloed data. It's no surprise that integration of data across enterprise is a nightmare. PWC technology report provides some interesting perspective on how semantic web can make it real and ensure it can be done easier than ever before.

Here are some interesting f...

In an interesting post Jay Budford writes:

At the DMA Conference in Las Vegas this week, I heard a common question.  "Why set up a Marketing Database?  We have a CRM platform." 

Then I begin to ask the questions.  How long does it take to get data from IT to complet...

Most often when I interact with clients, I am always amazed that they have data and information about customers, products,  promotions, distribution, sales etc. in islands. At the other end, I meet clients who say they have done all the mining on this data and haven't got the impact at the righ...

Charles Green has  a brilliant post on this topic( thro' Tom Hines of Monitor Group):

"My question to you, Charlie, is simple, but something that I've been struggling with for some time now. If every CEO or other senior leader (or at least the great majority) seems to agree that success in ...

Ron Shevlin makes an interesting point on this topic. He writes:

...in my inbox, comes an article from a company called Vox that poses the question “Is customer loyalty a thing of the past?”and claims that “old business tactics don’t work on today’s savvy customers.” The article goes on to say: Today...

Marty  Mosely, in her expert opinion in Peppers & Rogers  writes about the importance of organizing customer information.

Master Data Management (MDM) software or systems enable organizations to strategically leverage and share those critical data assets. Deployed properly, MDM can prov...