Ben McConnell & Jackie Huba write in their new book Citizen Marketers about 4 types of Citizen Marketers:
....we think there are four ways to classify user-created sites: Filters, Fanatics, Facilitators and Firecrackers. They are the 4 F's of citizen marketing.
1. Filters
The Filters are human wire services. They collect traditional media stories, bloggers’ rants and raves, podcasts, or fan creations about a specific company or brand and then package this information into a daily or near-daily stream of links, story summaries, and observations.
2. Fanatics
The Fanatics are true believers and evangelists. They love to analyze the daily or weekly progress of a brand, product, organization, or person and prescribe courses of action. They are, essentially, volunteer coaches.
2. Fanatics
The Fanatics are true believers and evangelists. They love to analyze the daily or weekly progress of a brand, product, organization, or person and prescribe courses of action. They are, essentially, volunteer coaches.
4. Firecrackers
Firecrackers are the one-hit wonders of citizen marketers. They can attract considerable attention because they have created a song, animation, video, or novelty that generates a lot of interest but tends to die out quickly as the creators go on with their other work.
Read more