Customer

Blog categorized as Customer

I have been reading a lot of recent articles(Consumer Expectations For Customer Service Don't Match What Companies Deliver) on the need for building world-class customer experience and how companies need to become customer-centric. But, when I searched for  professionals who could engage in thi...

09.03.15 03:28 PM - Comment(s)

There has been a lot written, tweeted, blogged about the importance of being a customer-centric company. So, what are the habits of a customer centric company?

Here's an interesting infographic that articulates their habits. I loved the digital-physical point here. Most often there is a lot currently...

17.08.14 09:21 PM - Comment(s)

On the other day in a meeting, one of my clients was asking me what do I think is the future of emailing or direct mail or telemarketing or SMSes for prospecting or building relationships with customers? He was telling me how a lot of data may be available in the form of lists or transactional data ...

03.08.08 09:58 AM - Comment(s)

Offlate I have been observing the "entry by invitation only" bug that has hit a lot of  web service sites. It seems to be cool to do it on the web now! I had this experience just a few seconds back at profitlinker. I think someone has to call the bluff. I find it very unfriendly as I ...

28.12.06 09:02 PM - Comment(s)

I often see people in a state of intertia and inaction because they are afraid to make mistakes. They don't want to look stupid and ignorant. I don't see anything wrong if one makes a mistake. Organizations suffer from poor customer interactions because of such people. They neither take action nor l...

06.12.06 06:27 PM - Comment(s)

Ben McConnell & Jackie Huba write in their new book Citizen Marketers about 4 types of Citizen Marketers:

....we think there are four ways to classify user-created sites: Filters, Fanatics, Facilitators and Firecrackers. They are the 4 F's of citizen marketing.

1. Filters

The Filters are human wire...

20.11.06 06:57 AM - Comment(s)

In an era of sharing and collaboration mania, when anything  that is "User Generated" or "Shareable" gets everybody's attention, a presentation on marketing got my attention. The content looked interesting to me and I clicked.

I found this was a corporate presentation by Sale...

27.10.06 06:01 AM - Comment(s)

So after much speculation about which city would be WiMax’ed first - Pune or Bangalore, it seems Chennai has stolen the show: Aircel launched WiMAX and aims to make Chennai wire-free and provide coverage across the commercial areas of Chennai. They’ve used “802.16d standards at a speed range of 2 to...

15.10.06 10:01 AM - Comment(s)

India is a hot bed for mobile services. It is one of the fastest growing mobile markets in the world. Last month, 5.9 million customers got added according to TRAI.

Keeping with this trend, US based Trilogy has launched a new service yourbillbuddy.com. It helps Indian mobile customers select the 'bes...

19.09.06 04:35 PM - Comment(s)

Wired News reports:

Add another category to India's intensifying regional competition with China: online gaming.

Tangible progress will be marked by the first Indian participation in the Electronic Sports World Cup, which kicks off June 30 in Paris. Earlier this month, 162 regional qualifiers from nin...

24.06.06 10:31 AM - Comment(s)

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