NY Times has an interesting article on how Adobe is marketing its new product directly to consumers. For me, this is the shape of things that brands will come to accept from marketing folks:
ADOBE software is a well-established tool for anyone working, or even dabbling, in computer-based design.Adobe will unveil an interactive wall of projected animation this morning in Union Square, along the 14th Street side of the Virgin Megastore. As pedestrians walk past the wall, infrared sensors will lock on to the person closest to the wall, who will then be able to control a projected slider button at the bottom of the wall.
As the selected pedestrian continues walking and moves the slider along, the wall will start displaying colorful animation and playing music, effects that will grow or recede at the pace that the person advances or retreats. When each selected pedestrian reaches the end of the wall, his or her design will be in full blossom, above the campaign’s message: “Creative license: take as much as you want.”