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As I reflect back over the year, this is one conversation that has left some deep impressions on me. The challenges that are there in rewiring our skills, learning from different streams and applying them in our day-to-day working is becoming more and more critical.

Marketing today is on the threshol...

16.12.19 07:43 AM - Comment(s)



I loved this article by Jeff Leek on how the era of data has evolved over time.

  1. The era of not much data This is everything prior to about 1995 in my field. The era when we could only collect a few measurements at a time. The whole point of statistics was to try to optimaly squeeze information out of...
16.12.19 07:43 AM - Comment(s)

Recently, I read a very provocative and interesting article in HBR - 'AI may soon replace even the most Elite Consultants'

As I read thro' the article, the key question that came to my mind was- really, how close are we to this reality? Leave alone consulting, there are several industries like legal,...

06.08.17 08:43 AM - Comment(s)

Recently, I got a news alert on a topic that I was interested. When I clicked on it, I got this message below:

Restrict

I was extremely perturbed as I was not expecting a pop-up message like this, as I really wanted to control the choice of ads from my side, to decide whether I wanted to see any ad or not. I ...

01.08.16 08:02 AM - Comment(s)

Last week, we saw Microsoft announcing the acquisition of Linked-In for US $ 26.2 billion. With the acquisition of Linked-In, Microsoft now has access to over 400 million accurate profiles of professionals from Linked-In across the world. Over the last year or two, I have been seeing this trend wher...

20.06.16 12:00 AM - Comment(s)

I was reading an interesting update on Forrester Marketing 2016, where companies & marketers were asked to take cognizance of micromoments. I don't disagree fundamentally with this theory but I was thinking how do marketers prepare & adapt to this new paradigm.

One of the top questions that c...

12.06.16 05:56 PM - Comment(s)

I was watching this lovely chat with Brian Grazer - celebrated writer, producer of successful movies and TV shows like 24, Empire, Arrested Development etc. on how he develops curiosity! Brilliant and thought provoking. I have observed over time that when you lose touch with curiosity, you lose touc...

18.07.15 06:52 AM - Comment(s)

I was reading Bill Lee's  HBR blog article on Marketing is dead. Quite an evocative headline, I must say. We have either heard or seen such headlines for example - CRM is dead, Long live CRM!

So, I wanted to get away from the hyperbole to the real message or take-out there from his article....

12.08.12 05:26 PM - Comment(s)

The word "intentcast" has been used by Doc Searls, one of the proponents of customera taking control of their own data vs companies take control of the data.  He has written a brilliant piece in Wall Street Journal - Customer as God basis his new book intent economy.

Index
 He makes a v...

22.07.12 10:10 PM - Comment(s)

I had written in my last blog post about the WSJ's Data Transparency Weekend.

Here are some very interesting applications and winners. There are some very lovely ideas here!

  • Outstanding Scanning Project:TOSBack2 – a project to scan the Web to build a “living archive” of all privacy policies online.
  • Out...
18.04.12 03:00 PM - Comment(s)

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