There is an interesting survey which highlights the disconnect between agencies' thinking and marketers' decisions to handover their business to agency shops. Take a look:
- In general, clients don't feel that size matters, but agencies tend to believe it does.
- The majority of clients (83 percent) don't feel geographical location is an issue, but many agencies think it is.
- 85 percent of clients say agencies don't prepare enough.
- Most clients (75 percent) are seeking to buy actual solutions to business problems - whereas most agencies think the client is looking for advertising, PR, design or some other silo-fit.
- Clients want agencies to be far more proactive, whereas most agencies like to sit in the bunker.
Here's the complete report: Download the_intelligent_new_business_survey_-_2007.pdf .