In an increasingly digital and social media marketing eco-system, companies and marketers need to be conscious and respect the rights of consumers. The fact that marketers need to be transparent, authentic and set transparent engagement rules using the data and information they capture or hold is becoming more and more critical. Alex's consumer bill of rights is an interesting place to start thinking about this. He outlines the following rights that marketers must respect:
- Right to safety
- Right to be informed
- Right to choose
- Right to be heard
- Right to service
What other rights do you think is important?