As MP3 technology gives greater accessibility to all forms of audio content, there has been tremendous growth in the area of audio books. Audio books offer a very different user experience and are finding a loyal band of devotees amongst people who regularly need to drive long distances.
Accordingly, it was a natural fit for BMW to follow the success of its internet-based ‘The Hire’ series of short films by offering free MP3 audio books specifically designed to be experienced while driving, with the average length of 45 minutes per story matching the average driver’s commute.
Thro' gizmag