Robert Passikoff has predicted seven brand and marketing trends in 2007:
1) An ongoing emphasis on “engagement.”
2) More reliance on consumer-generated content.
3) More, more branded entertainment.
4) Media planning will become more “touch point” focused.
5) Using technology and engagement to better communicate with consumer expectations.
6) Expanding the potential of Websites, blogs, and the digital world.
7) Innovation and loyalty will matter more.
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