I had posted a few months back on Bud TV. There's more news coming our way on this now. Read on:
Anheuser-Busch is joining a lengthy list of marketers turning to branded entertainment. Others include American Honda Motor, Best Buy, Cadbury Schweppes, General Motors, Krups, Nestlé, Pepsi-Cola, Procter & Gamble, Stolichnaya and Washington Mutual.
Going forward, “the Internet will be equal to or better than television,” Mr. Ponturo said, particularly in reaching the company’s target audience for beers like Budweiser and Bud Light, which is men ages 21 to 34.
Although it is too soon to discuss the specifics of spending on Bud TV and its complementary program offerings on cellphones, Mr. Ponturo said, Anheuser-Busch is expected to double the share of its marketing budget devoted to online advertising, to 10 percent.
That would include spending on Web sites that the company already operates, he added, like budweiser.com and budlight.com, as well as spending for ads on more than 40 third-party Web sites like espn.com and yahoo.com.
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