Burger King is letting its customers get their information their way—and more and more, that way appears to be via a mobile phone.
Burger King has become one of the first fast-food chains to establish a mobile website. The site, BK.com, offers mobile access to nutritional information and has a store locator with maps and directions. Burger King plans to expand the site in the future as mobile media evolves.
"It's all about having it your way, information wherever and whenever they want it," said Gillian Smith, global senior director of media and interactive at Burger King. She said 70 percent of U.S. wireless users have devices capable of accessing the mobile Web. In addition, "we want as a restaurant to get consumers as close as possible to the purchase decision," she said. Read more.
With over 100 million mobile subscribers, India definitely is a market for brands to start adopting this idea. It can certainly turn into a brand-on-hand strategy!