Do you know what your customers are worth?

08.09.06 04:03 PM By S.Swaminathan

Here's an interesting post from Fast Company which demonstrates how executives are more clueless than ever about the financial implications of their customer strategies. Take a look:

Do you know the average annual value of a customer to your business?

Do you know the cost of a customer complaint to your business?

Do you know the cost of acquiring a new customer?

2005 Customer Experience Management Study, Strativity Group, February 2006

S.Swaminathan