I just saw an interesting promotion on Coke Rewards. There's a nice touch to this promo. If you go back to my post on Faith Popcorn's 2007 trends, it's quite close to the trend and insight -"The globally conscious consumer regards altruistic activities as a necessary part of self- improvement." Coke has truly taken advantage of this trend with this promotion.
Here's how it goes:
If you drink Coke you need to start donating those coke codes under the cap to the Donate Your Coke Rewards blog. The site has collected over 1,500 codes and is donating all the prizes from the rewards to a needy St. Jude Children's Research Hospital kid.
