A couple of days back , I had posted on Getting ready to auction television time. Here's a follow-up on that news!
Days after Ad industry task force unveiled plans to test an electronic trading system for buying and selling media, online auction giant eBay has won the bid. "We've looked at a bunch of providers, and eBay came out on top," confirmed Ray Warren, president of Carat Media Group Americas, and a member of the task force.
The task force has floated a $50 million budget for the test phase.
The concept of creating a Nasdaq-like media trading system was first broached by Wal-Mart's Senior Vice President For Marketing Communications, Julie Roehm, during the ANA's 2005 Television Advertising Forum in New York more than a year ago, while she was a senior marketing executive at DaimlerChrysler.
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thro' marketingvox