Seventy percent of 13- to 23-year olds surveyed said experiential marketing is extremely or very influential on their opinion of a product or brand. Sixty-five percent said that participating in an event would cause them to act more quickly to purchase a product. Seventy-six percent said that participating in an event would make them more receptive to the brand or product's advertising. Finally, 74 percent said participating in a live marketing experience is something they would tell others about.
thro Jack Morton