I had written a few days back about Google's potential ability to disrupt the advertising model and the coming of a PPE Model by Google.
The NY Times has a nice follow-up article on the same topic. Take a look at what it has to say:
This year, Google will sell $6.1 billion in ads, nearly double what it sold last year, according to Anthony Noto, an analyst at Goldman Sachs. That is more advertising than is sold by any newspaper chain, magazine publisher or television network. By next year, Mr. Noto said, he expects Google to have advertising revenue of $9.5 billion. That would place it fourth among American media companies in total ad sales after Viacom, the News Corporation and the Walt Disney Company, but ahead of giants including NBC Universal and Time Warner.
"Eric E. Schmidt, Google's chief executive, explains the company's astounding success in advertising ..." If we target the right ad to the right person at the right time and they click it, we win."
This proposition, he continued, is applicable to other media. "If we can figure out a way to improve the quality of ads on television with ads that have real value for end-users, we should do it," he said. While he is watching television, for example, "Why do I see women's clothing ads?" he said. "Why don't I see just men's clothing ads?"