BBC released a kind of vision document on how it plans to get ready for the future called the CREATIVE FUTURE.
It has interesting points on how they see the world of media tomorrow:
"The BBC should no longer think of itself as a broadcaster of TV and radio and some new media on the side. We should aim to deliver public service content to our audiences in whatever media and on whatever device makes sense for them, whether they are at home or on the move."
"We can deliver much more public value when we think across all platforms and consider how audiences can find our best content, content that's more relevant, more useful and more valuable to them.
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