How do you make India Customer Centric?

19.02.06 11:51 PM By S.Swaminathan

Just thought it will be a great idea to pick some tips  for India (from Paul Greenberg's post) from Singapore  Prime Minister Lee Hsien Loong 's  call for National Commitment to service excellence:

  1. Remaking Singapore includes remaking our mindsets. e.g. not being afraid to fail, being willing to try new things, giving people a second chance, adapting to changing job market, etc.
  2. Focus on one mindset change - improving our service culture
  3. This is the critical success factor in developing service industry
  4. We do not have a natural service culture
  5. Some Singapore organisations have excellent service standards
  6. e.g. SIA, Changi Airport (e.g. ICA staff), also find them in the hotel, retail and F&B sectors
  7. But Singapore has a long way to go
  8. All three parties - companies, service staff and customers - have a role to play in improving service
  9. Companies must show leadership and adopt service friendly policies, systems and processes
  10. Emphasize service training for workers - not just for frontline, but also managers and supervisors. Management must walk the talk.
  11. Service staff must acquire a service mindset
  12. Service jobs are honourable and can serve with pride and professionalism e.g. Ritz Carlton's mission: Ladies and Gentlemen serving ladies and gentlemen
  13. Service and social skills - how to carry yourself and serve others with grace
  14. Our people too can deliver good service, even as life in Singapore gets better
  15. Just as important is customers' attitudes
  16. Hard to serve with pride if customers treat service staff badly
  17. Service is not servitude
  18. Service staff are not our servants or slaves
  19. Show appreciation for good service
  20. Good customers get good service
  21. Long-term, national effort
  22. Government agencies will get together to promote good service.
  23. Not just for tourists. More fundamentally, it is about what we are
  24. Being a gracious society, courteous and respectful to one another
  25. Recognising the dignity and contribution of each citizen
  26. Each person doing his part, excelling in his own vocation, and serving with pride

Quite a bit of nice thoughts are there for the Indian Government, Politicians, Administrators, Indian Citizens and the like to pick-up and implement immediately.

S.Swaminathan

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