John Hagel writes:
The blogosphere has been grappling overtime with the Web 2.0 meme over the past week. Perhaps the most significant event was the release of Tim O’Reilly’s long awaited What is Web 2.0 article.
Here are seven principles that are shaping Web 2.0:
John then writes about the fact that this is not just about technology but the important point being how this will reshape businesses.
All businesses will be using this platform. All businesses had better figure out what it means to engage in “distributed, collaborative and cumulative creation” and adjust their business models and capabilities accordingly. This is not just an issue for technologists. (And, by the way, I have tried to frame the definition in a way that is not just relevant for business executives – think about the implications of “distributed, collaborative and cumulative creation” for policy-makers, educators or consumers).
I quite agree with him on this. Businesses have to start thinking about how Web 2.0 will create innovative methods of serving customers. Customers too, will interact with companies in new ways, expect new benchmarks of service, will want newer ways to satisfy their needs and their business models have to take cognizance of this change that is in the offing.