ING Vysya Life in India has built an online presence to its top insurance advisors called pickuradvisor, which is a blogging portal . Using this service, customers can interact with insurance advisors online.
It is quite a novel concept where you can select your city and the insurance advisor in that city. As a customer, you can post your query which will be answered by an advisor of your choice. Over time, one can add a lot to this , by getting customers to rank advisors by the kind of advice that they give, which will add a huge amount of trust & integrity to the blog.
thro' thehindu