John Grant has a post on how he just can't understand the Joost Model. I completely agree with him on his views. He writes:
"...the true potenetial of IPTV is best understood by looking at the magazines market; small but intensely interested niches, much bolder, more focused content as a result. There isnt a single music channel that caters to my taste right now, there isnt a channel for recording engineers (my hobby), there isnt a lifestyle channel for 30 & 40-somethings that used to enjoy Shoreditch & Soho but are now more likely to be online on Saturday night God dammit there isnt even a channel for treehugging ethical consumers. that’s where IPTV can shine; the missing diversity and fragmentation in video content; the layer between the BBC and the out and out (and crap but entertainingly so) user generated content."
I can't understand why I need another TV channel on the net. It is not a web friendly service. I am not going to sit and watch it like the tradtional TV network. What we need is setting-up of "My Network" with programming from different channels. But, it must have programming which is my interest-alignable, flexi-time - 5 min channels, half-hour channels, day channels, night channels, payment options - pay per view, pay per hour, pay per day, pay per month, interactivity features to name a few.
I believe the future web TV channels are ones that are extremely flexible and modular. We surely don't another TV channel on the net.