Moms from all walks of life and different parts of the country( Read: US) will join a group of mothers employed by KFC on the new advisory board.
The advisory board will meet in person bi-annually, hold quarterly conference calls and host monthly dinner meetings in their hometowns to gain information and advise KFC on everything from trends that affect families to new product ideas. KFC said its first task will be to establish a user-friendly, online community aimed at reducing everyday stress for moms. In development over the next year, the online community will roll out nationally for all moms to share in 2007. Moms will be able to use the site to receive tips, participate in Web casts, win weekly drawings and contribute to an e-newsletter.
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