When telemarketers called your telephone no. to sell products based on your profile and information that they had, it was seen as unsolicited calls, you got annoyed. Then, DNC(Do not call lists) were started to protect your privacy . Email lists then had unsubscribe lists to protect you from spam. Now, is time to start a campaign for Do Not Mine(DNM) list?
Because, take a look at what happens behind the web browsing & registration you do on the net:
USA Today reports:
When customers sign up for a free Hotmail e-mail account from Microsoft, they're required to submit their name, age, gender and ZIP code.
But that's not all the software giant knows about them.
These businesses are using new software tools that can record every move a person makes online and combine that information with other data. Brick-and-mortar stores, afraid of being left behind, are ramping up data collection and processing efforts, too, says JupiterResearch analyst Patti Freeman Evans.
Some consumers aren't reassured. Salt Lake City lighting designer Jody Good, 54, goes to great lengths to control his personal information, including signing up for some services with false names and keeping unusually tight security settings on his PC. "I'm trying to preserve my privacy," he says.
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