John Maeda has some excellent advice on how to keep things simple. I feel there is a lot to learn for marketers from these laws. Because brands need to develop a distinct identity, their marketing communication has to be simple & focussed yet must only say what matters. Take a look:
Law #1 : Reduce - The simplest way to achieve simplicity is through thoughful reduction
Law#2: Organize -Organization makes a system of many appear look fewer
Law # 3: Time - Saving in time feels like simplicity
Law #4: Learn - Knowledge makes everything simpler
Law#5: Differences - Simplicity and complexity need each other
Law#6: Context - What lies in the periphery of simplicity is not peripheral
Law #7: Emotion - More emotions are better than less
Law #8: Trust - In simplicity we trust
Law #9: Failure - Some things can never be made simple
Law#10: The one - Simplicity is about subracting the obvious and adding the meaningful
thro' Garr Reynolds