Marketers still have a long way to go when it comes to understanding and interacting with customers, according to a new study by the CMO Council.
- It found that nearly 75% of marketers did not have a customer advisory board or council.
- Nearly 75% of marketers said they did not manage a formal online community of users or buyers, and more than 66% said they did not have a formal customer word-of-mouth program in place.
The top three factors that prevent optimal customer insight and intimacy are complexity of data and system integration, competing departmental goals and personalities, and an under-appreciation of such efforts within the company, the survey found.
Seems like there's a lot for marketers to do and get into action!
thro' B-to-B online