Rob Graham writes:
"If the demand for content is growing rapidly, where is all that new content going to come from?"
The short answer is "from whoever wants to create it."
If you step into the way back machine and return to the 1980s, the creation of video content was in the domain of professionals. A set-up of an Electronic News Gathering (ENG) camera and a couple of Sony uMatic tape decks on which to do basic editing cost at least $25,000. Forget adding special effects or even titles. The reality was that quality video was far outside of the average person's budget or ability.
Today, Windows XP ships with video editing software that trumps anything that was available when I was struggling to make meaningful documentaries. Toss in a $1,000 for a nice digital camera and you have a video editing suite that rivals those costing about $300,000 20 years ago.
Once you have content you have access to the people. If you can't find a site that will run your in-depth documentary on the making of yak cheese, you can always fire up yakcheeseworld.com (which is still available!) and share it with your audience that way.
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