From today on, eBay users who also happen to be car fans can obtain information on the new-generation E-Class on eBay’s website. They will also have the opportunity to participate in an auction for a special edition E-Class model, with the proceeds from the sale to be donated to the Laureus Sport for Good Foundation.
Mercedes-Benz will post special web content related to the new-generation E-Class at the eBay website and will also launch an exclusive presentation at a newly established brand forum at mobile.de.
The goal of the innovative partnership is to get potential new-generation E-Class customers interested in the model and offer them the opportunity to get to know the vehicle live at exclusive driving events called "E-Class Experience".
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